sábado, 29 de diciembre de 2018

Introduction (Design Thinking? and Purpose of this Guidebook?)

Design Thinking?

Design Thinking believes (and has been proven) that the people who face problems are the ones who hold the key to their problem’s answer.

Design Thinking is Human-centered problem solving tool which emphasize on Empathy, Collaboration, Cocreation and Stakeholder feedback to unlock Creativity and Innovation, which devises feasible and viable Big Idea/solutions. The key to the process is empathizing with the users (citizen) to uncover unmet needs by understanding their beliefs, values, motivations, behaviors, pains, gains and challenges and to provide innovative solution concepts.

Purpose of this Guidebook

Equip the DT practitioners to work on real projects by designing needs and solutions with communities (users/citizen), to deeply understand the people they’re looking to serve, to dream up scores of ideas, and to create innovative new solutions rooted in people’s actual needs using Design Thinking through step by step guide with samples and ready to use templates. This guidebook offers a comprehensive set of Methods & Tools and activities that will take you from framing up your design challenge to getting it to the decision makers for implementation and users.

This guide book is a learning tool for DT beginners.

CAIG Center For Entrepreneurship

Author & Editor

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