Experiment - Part 2 (Ideation Using Deconstruct and Reconstruct, User Experience Journey and Prototyping)

Ideation Using Deconstruct and Reconstruct

Retrieved from: Design Thinking

Deconstruct and Reconstruct is the process of taking a product or service and initially breaking it down into its essential parts; core components; key elements, significant strengths etc and then reconstruct idea and imagine new possibilities by combining features/characteristic.

When to use Deconstruct and Reconstruct

To generate innovative and creative ideas

How to use Deconstruct and Reconstruct for Ideation

Retrieved from: Design Thinking

Idea Generation for your Design Challenge

Having gone through all the methods of ideation/brainstorming, now it is time to generate ideas for your design challenge/ problem.

What to Do?

Reference your persona’s deep or unmet need.
Phrase the personas’ unmet need into a possibility question as: “How Might we.....” Write the question on a big Post-it and place it in the middle of a large sheet of paper: “e.g. How might we make Anxious Andu feel Connected with RCSC and be Engaged in learning process while at RIM?”
Generate quantity and variety of ideas around the person’s need.
Sketch or write 1 idea on 1 post-it. Share ideas (1 at a time), and keep generating ideas. Go for for volume. (Use the 3 + 3 + 4 method)
Use SCAMPER, POEMS, WHAT IF or other methods to inspire and spark creative and possibility thinking. • Pick One Idea and brainstorm in more details.
Cluster the ideas by intention and identify themes.

All the activities pointed out in the box above are detailed in four steps as below:

Retrieved from: Design Thinking

From Idea to Concept

What is Concept or Big Idea?

A concept is a meaningful and seamless combination and/or integration of related ideas to for a concept (or big idea) that best addresses the target user’s deep need(s).

The concept should clearly demonstrate and articulate the target user’s deep need(s) and benefits that the target user desires from you to deliver.

Retrieved from: Design Thinking

User Experience Journey

Retrieved from: Design Thinking

What is User Experience Journey?

User experience design is the process of creating positive and great experiences by enhancing the user satisfaction. It is focused on the user and involves the process from how the person discovers the product/ services to how he/she uses it to achieve a goal. It outlines the details as to whether the ideas may or may not work from user perspective.

When to use User Experience Design

To generate details of the big idea.
To check the viability of the big ideas.

Retrieved from: Design Thinking

How to Map User Experience Journey

User experience journey includes the entire process from how the user discovers the product, service, process to how he/she uses it to achieve a goal. It consists of phases/stages of the behavior and touchpoints across time and space. The user journey is based on user insight, deep needs, behaviors and include interactions, emotions and experiences. User Experience Journey mapping can be done in four steps:

Retrieved from: Design Thinking

Prototyping

Retrieved from: Design Thinking

Prototyping is an approach that makes ideas and concepts more tangible and visual as compared to written ideas. It helps us to empathize with the user in terms of the viability of the solution and further minimizes the risk of failure at large scale.

How to carry out Prototyping?