Phase V - Evolve
This phase involves developing smart Strategies & Implementation Plan that will deliver/achieve the Big
Idea/solution deduced from earlier phases. This is the time to strategize and advance from Ideas to Reality.
Purpose
It’s all about renewing your activities & strategies; here you will test some of your ideas to learn what
resources are needed and how best to implement in a way that meet user needs.
- To pilot test selected user-inspired ideas to learn what works and what doesn’t
- To determine the needed resources & capabilities to implement these ideas.
- To evolve the current activity system & processes to support implementation.
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Methods and Tools
Retrieved from: Design Thinking
Retrieved from: Design Thinking
Retrieved from: Design Thinking
Retrieved from: Design Thinking
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Processes
- Recap on all the four phases
- Synthesize the solution by reprising persona and its deep user needs; pains & gains and Value propositions
- Idea Refinement from the project learnings.
- Evolving phase
- Integrate the New Solution by Evolving the Organization Activity System
- Determining strategic requirements.
- Identify and Design the Steps and Workflow to Delivering the Solution
- Evolved Activity system and workflow integration.
- Impact assessment of the Big Idea and Solution components.
- Change Management (managing peoples’ side of the change)
- Identify and implement quick wins.
- Action/implementation plan.
- Tell a compelling story of the user needs and the solution.
Concept Synthesis
Concept synthesis is the process of consolidating your learning (deep user needs, unmet needs and
solution concept) and studying and defining the impact (value proposition in terms of function, Social,
Emotional) it may have on the users and organization. Concept synthesis can be done using “11 box” tool
which highlights.
Concept Synthesis is a “11 box tool” which highlights “User Centric, step by step Solution Concept” with
the “Value Propositions for both parties” to the “current problem” at a glance. The following steps guide
to synthesize the concept:
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How to Use?
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Concept Synthesis Template
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Strategic Requirements (Advancing from Ideas to Reality)
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Purpose
Tool which helps to analyze how feasible the Solution is based on following three critical factors that affect
what an organization can and cannot do:
- Capabilities and Assets/Resources
- Activity Systems and Workflow (Processes)
- People & Values
When to use?
This should follow only after concept synthesis after determining the “Big Idea/Solution” and the different
key solution components which helps to deliver or make up the Big Idea/Solution.
How to use?
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Sample
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Strategic Requirement Template
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