After scoping the design challenge, the explore phase focuses on reframing the design challenge topic into design opportunity from multiple perspectives.
The explore phase will help you:
- Synthesis the STEEP trends analysis to gain insights on the implications and context of your design challenge.
- Foster multiple perspectives to explore your design challenge.
- Map the organization’s activity system/ecosystem as the foundation model to leverage for your new idea delivery.
- Map key stakeholders to appreciate the key people who determine the success of your design challenge.
- Frame project (design challenge) into design opportunity.
- Identify, select and invite your target stakeholders for the interview.
- Plan your design challenge project management.
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Retrieved from: Design Thinking
Steep Analysis
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Once you know your design challenge, you need to understand the context of your design challenge which can be done through STEEP analysis to determine the impacts of macro environmental trend related to the design challenge to understand what possible (possible innovative ideas).
What is STEEP Analysis?
STEEP Analysis is a tool to explore and determine the impact of macro-environmental trends in the context of the project topic (design challenge) as you should not limit your thinking just to the people you are designing for. You may need to consider governments, international partner and other stakeholders. STEEP Analysis is used:
- To understand the future opportunities and challenges.
- To keep an eye on the future while focusing on the possibilities of the current as new services, processes, administration and public policies may have to be developed in response to these trends.
- To cultivate thinking which leads to future implications of the present changes?
How to Conduct STEEP Analysis
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List down trends under each category and label them as opportunities and challenges.
Sort the trends based on its impact and un(certainty of its ocurrence.
After mapping the trends in the matrix, filter few trends using this template.
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Retrieved from: Design Thinking
Strategic Priorities
This tool is used after the STEEP Analysis. A Strategic Priorities Matrix is used to explore from multiple perspectives to gain insights and deep understanding of the design challenge (to see the whole and its parts).
What is Strategic Priorities?
Strategic Priorities Matrix is a tool with which you will look through multiple perspectives to better understand the context and the real issues with your design challenge and help you synthesise and formulate a point of view or theory to explain your design challenge problem.
How to Use Strategic Priorities
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Templates for conducting Strategic Priorities.
From the STEEP Analysis Matrix prioritization Template, filter and the trends using this template.
Retrieved from: Design Thinking
Retrieved from: Design Thinking
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