lunes, 24 de diciembre de 2018

Explore - Part 2 (Activity System, Skateholder Mapping and Opportunity Framming)

Activity System
Retrieved from: Design Thinking

You can use the activity system to gain insights on the organization’s strengths, weaknesses, advantages and gaps to explore fresh opportunities and possibilities. It should also be used to establish foundation for leveraging and evolving the strategic ‘ecosystem’ or a model in the Design Thinking Phase 5: Evolve.

What is Activity System? 
Activity system is a visual representation of how the organization creates value, satisfies its users and builds competitive advantages. It also identifies gaps in achieving the objectives (providing service) and possible duplication of jobs. A powerful organizational model is one with a unique activity system that has mutually reinforcing activities which is difficult to replicate.

How to define the Activity System 
Retrieved from: Design Thinking

Templates to map activities 
Retrieved from: Design Thinking

Retrieved from: Design Thinking

Skateholder Mapping
Retrieved from: Design Thinking

Stakeholder Map can be used to help you visually summarise and communicate the relationships between various stakeholders when working on a design challenge or any issue that require to understand various players involved.

What is Stakeholder Mapping? 
Stakeholder mapping is a process to identify the key people, group and organization that have direct influence on the design challenge and understand the key stakeholders so as to better engage them. It draws the relationship between the stakeholders and shows the importance of the stakeholder(s) as it plays a key role in influencing the development and outcome of the design challenge.

How to conduct the Stakeholder Mapping
Retrieved from: Design Thinking

Templates to conduct Stakeholder Mapping
Retrieved from: Design Thinking

Retrieved from: Design Thinking


Retrieved from: Design Thinking

Retrieved from: Design Thinking

The last step is to synthesize the above matrices and template using this template to come up with the Skateholder Engagement Strategy.

Opportunity Framing
Retrieved from: Design Thinking

Opportunity Framing is carried out after you know and understand the ‘Future Trend’, ‘Organization’ and the ‘user’ (stakeholder) to relook into the design challenge and reframe into opportunity.

What is Opportunity Framing? 
Opportunity Framing prepares you to better define the design challenge, ensuring all relevant notes have been considered before reframing the design challenge and transform the design challenge into design opportunity with many possibilities (It is not only about thinking out of the box but it is about the expansion of the box). This will also help you in identifying the potential interviewees for later phases.

How to do Opportunity Framing
Retrieved from: Design Thinking

The fundamentals of Opportunity Framing are:
  1. From the industry focus to user focus (Public Sector Agency to Citizen or End Users)
  2. From single idea to system
  3. From symptoms to root cause (What are the real issues, pain points, underlying deep needs)
Templates to be used for the Opportunity Framing
Retrieved from: Design Thinking

Retrieved from: Design Thinking

Retrieved from: Design Thinking

Retrieved from: Design Thinking

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